This article explains how to improve your website with LLM SEO in 2025. It is written in plain language to help beginners understand each step. Readers will learn easy methods to create clear content and use free AI tools. By following these instructions, even small sites can gain better search rankings.
Step 1: Write Simple, Helpful Content
Creating clear and useful content is the first step. This approach keeps ideas simple and answers key questions.
Use Easy Words
Write as if you are talking to an 8th grader.
Use short sentences and simple vocabulary.
Avoid complicated phrases and extra technical terms.
Make your message clear so LLMs can easily read and understand.
Answer Real Problems
Think about the common questions your audience may have.
Address issues like “how to start a blog” or “best free tools for beginners” in clear steps.
List the problems in bullet form to make it easy to follow:
Identify a problem.
Offer one or two easy solutions.
Summarize the tips in a simple list.
Always check for common mistakes beginners may face and fix these in your content.
Update Old Posts
Review your earlier posts and add new information.
Insert updates like the latest trends, for example, voice search tips.
Use bulleted lists to highlight updates:
Modern trends.
New keyword ideas.
Fresh examples and data.
Regular updates help your site stay relevant and engaging.
Step 2: Make Friends with AI Tools
Using AI tools makes SEO work easier. They help you find new ideas and check if your article is clear.
Try Free SEO Helpers
Use free tools such as AnswerThePublic or Google’s Keyword Planner.
These tools provide a list of questions and keywords.
Create lists of keyword ideas to include in your article.
This helps boost your website’s ranking and saves time.
Check Your Content Score
Many AI tools can check the readability of your content.
They may offer suggestions to improve clarity or add missing points.
Follow their advice to get a high score.
This way, your article is more likely to be understood by both LLMs and human readers.
Test Chatbot Answers
Use free chatbots like ChatGPT to test your content.
Enter your topic into the chatbot and see which answers are given.
Compare its response with your own content.
Make the necessary changes to ensure your answer is complete.
This process makes your content stand out and be more accurate.
FAQ
What does LLM mean in SEO?
LLM stands for Large Language Model. It is a type of AI that helps search engines understand and rank your content better.
How long does LLM SEO take to work?
Sites can start to see small changes in ranking in 4 to 8 weeks. Continuous updates each month can bring more improvements.
Do I need coding skills for LLM SEO?
No coding skills are needed. Focus on writing simple, clear content and using free AI tools to help with SEO.
Can small websites use LLM SEO?
Absolutely. Even small websites can begin with two or three optimized posts. Quality content makes a big difference.
Is SEO for LLM different from traditional SEO?
Yes, modern SEO now relies much more on AI. The focus has shifted to clear answers and natural language over trick strategies.
As I look around at the digital world, I see that being visible online has never been more challenging. I believe that if you are not using proper search engine optimization (SEO) by 2025, your business will be left behind. Let me share my experience and insights about why you absolutely need SEO in 2025.
Your Online Shop Window Is Dirtier Than Ever
I often compare my website to a small shop on a busy street. Today, the online world is like a giant street corner filled with hundreds of stores. Here’s what I have learned:
I view my site as my online shop window.
In 2025, more businesses are online, making it cluttered.
Without good SEO, my website is like a hidden store in a crowded market.
When potential customers search for something, search engines like Google act as maps. If my shop door isn’t clearly visible, people simply miss it. Here are my thoughts:
I optimize my site so it appears on the map.
SEO helps me to avoid getting buried under competitors.
Good search optimization ensures my shop sign shines bright.
Google’s “Street Maps” Keep Changing
I understand that Google’s rules are always evolving, much like roads being constantly updated. I keep up with these changes by:
Regularly reviewing SEO best practices.
Updating my content based on Google’s latest algorithms.
Treating my website like a store that needs constant sign improvements.
These small adjustments help me remain visible on the ever-changing digital map.
Everyone Looks for Answers Online First
My customers often start their search online before deciding where to shop or which services to use. I have realized that:
People rely on online searches for almost everything—whether it’s finding a plumber or picking a pizza place.
If my business does not show up in search results, I lose potential sales immediately.
I need to show up where customers are looking first, which makes good SEO crucial.
Old Tricks Just Don’t Work in 2025
I remember when it was easy to stuff a webpage with keywords and get quick results. Today, that approach is outdated. What I now focus on is:
Creating quality, original content that helps users.
Using logical keyword placements instead of overstuffing.
Embracing the smarter algorithms that reward genuine content.
I take a modern approach by ensuring my website content is useful and engaging for real people.
People Won’t Scroll Like Dinosaurs
I have noticed that people today are impatient when looking for information. Their quick scroll means I have to capture their attention immediately. Here’s what I do to keep up with fast search habits:
I make sure the most important information is upfront.
I use simple and short sentences to explain my services.
I design my site so that every detail is in plain sight.
Mobile Searches Dominate Traffic
As I browse on my phone, I see that mobile usage is at an all-time high. This means:
I ensure my website is mobile-friendly.
I use designs that load quickly on small screens.
Search engines reward sites that work well on mobile devices.
A mobile-optimized site is essential if I want to reach my customers wherever they are.
Getting Info Needs to Be Lightning Fast
I know that patience is a rare quality today. If my website takes more than a few seconds to load:
Visitors leave and move on to faster alternatives.
I use technical SEO techniques to boost my site speed.
Quick loading times build better user experiences and encourage longer visits.
Finding Local Stuff Easier Than Ever
In my area, people often search for businesses “near me” or include their town’s name in the search. To capture local traffic, I must:
Optimize my website for local SEO.
Update my business information with clear details.
Use local keywords so customers can easily find me.
This approach ensures that when someone nearby needs my services, I appear before my competitors.
Budget-Friendly Ads Work Smarter, Not Harder
I have learned that paid ads can be expensive since every click costs money in USD. This is why I prefer boosting my organic search traffic. Here is my strategy:
I invest time in building quality SEO that drives free traffic.
I compare the cost of ads with the long-term benefits of organic search.
I believe that a strong organic presence builds more trust with my customers.
Free Traffic That Builds Over Time
I see the value in creating a site that gains visitors naturally:
SEO is like constructing a reliable road that leads customers straight to me.
Once my site is well-optimized, I no longer rely solely on paid ads.
Over time, organic traffic grows and saves me money.
People Trust the Top Spots More
From my own experience and research, I know that:
Consumers trust top organic results over paid advertisements.
Ranking high in organic search makes my site look trustworthy.
It is a way for my business to gain long-term credibility.
Better Value Than Just Ads Alone
I sometimes mix SEO with ads, but I always ensure that my base is solid:
SEO gives me a foundation of visitors I don’t have to pay for.
This approach frees up my budget for occasional ad campaigns.
It is a smart way to balance short-term gains with long-term growth.
Your Rivals Are Already Doing It (Seriously!)
I have seen that many competitors are investing heavily in SEO. When I observed this, I realized that if I delay, it will be hard to catch up. Here’s what I do:
I start my SEO efforts early to stay ahead of the competition.
I monitor how others are doing and adjust my strategies accordingly.
Even small or family-run businesses must focus on SEO, just like larger brands.
Playing Catch-Up Is Way Tougher
Starting SEO late makes it tough to climb up the search engine rankings:
Competitors who began optimizing their sites long ago have a significant advantage.
I have to work extra hard to regain visibility.
It is always better to invest in SEO sooner rather than later.
It’s Not Just Big Businesses
I know that even if I run a small site or local business, SEO is critical:
Small businesses can shine with the right optimization.
Local searches make a big difference for stores and bakeries.
No matter the size, every business benefits from SEO fundamentals.
Future-Proof Your Business Online
I see SEO as a long-term strategy:
My search habits will evolve, so my website needs to adapt continually.
Investing in good SEO now means I’m ready for future trends.
It ensures that my business remains findable no matter how online behavior changes.
FAQ
Why does my small website need SEO?
Even small sites must be visible. When people search for local services, SEO ensures they can find your business easily.
Does SEO really cost thousands of dollars?
Basic SEO can be very affordable. With simple tools and dedicated learning, you can start optimizing without spending too much money in USD.
How long does it take to see SEO results?
SEO requires patience. You might start seeing results in weeks or months. Consistent and quality efforts pay off over time.
Is SEO only for big businesses?
Not at all. SEO helps businesses of all sizes, including family shops and passion projects, to increase visibility in local searches.
Can I combine SEO with paid ads?
Yes. While paid ads bring quick traffic, combining them with SEO builds sustainable, long-term organic growth.
I believe SEO stands for Search Engine Optimization. In simple words, SEO means making my website easy for people to find online. It is a bit like putting up signs that guide visitors to a fun lemonade stand.Here are some reasons why I care about SEO:
It helps my website appear on search engine pages.
It brings more visitors, whether for my blog, hobbies, or business.
It makes online discovery smooth and friendly for everyone.
How to SEO: Simple Steps for Beginners
I learned that following a few simple steps can really help with website visibility. Let me share my step-by-step process on how to SEO effectively.
Step 1: Find the Words People Search For (Keywords)
I start by finding the right keywords. These are the words that people type into search engines.
For example, if I run a baking blog, someone might search for “easy cookie recipe.”
I use free online keyword planners to get ideas.
I then naturally include these keywords in my titles and throughout my content without overdoing it.
Step 2: Make Your Pages Easy for Search Engines
I make sure my web pages are clear and simple for search engines like Google. This means:
Using clear page titles that include my main keyword, such as “How to Bake Perfect Chocolate Chip Cookies.”
Writing simple descriptions (meta descriptions) for each page that use important keywords.
Organizing my content with headings so that both users and search engines know what each section is about.
Step 3: Help People and Search Engines Use Your Site
Improving user experience is a key part of how to SEO. I focus on:
Speeding up my website. I often check for speed issues with free online website checkers.
Making sure my site is mobile-friendly so it looks great on phones and tablets.
Organizing my website in an easy-to-navigate way, ensuring that visitors can find what they need quickly.
Step 4: Get More People to See Your Site
I work on building links and sharing my content online. Here’s what I do:
I share my articles on social media platforms such as TikTok and Facebook.
I connect with local communities if I run a local business.
I use free tools to create unique content that others want to share, helping my site gain more visibility.
Basic SEO Mistakes to Avoid
I have learned that avoiding certain mistakes is important when trying to SEO my website correctly. It is best to:
Avoid keyword stuffing. I never overuse a specific keyword like writing “Cookies cookies cookies cookies.”
Ensure that my website loads quickly. A slow page can drive visitors away.
Make sure I fill out all sections of the website builder tools. Leaving them blank can make it harder for search engines to understand my site.
FAQ
What free tools can I use for SEO?
There are several free tools available. I use Google tools, Bing Search Console, and other free keyword planners to check my website’s performance.
How long does it take for SEO to work?
SEO is a process that can take several weeks to months. I compare it to growing a plant—it takes time to see strong results.
Does SEO work for local businesses?
Yes, SEO works well for local businesses. It is important to claim and update your local business listings accurately for consistent results.
Can I apply these tips to a small blog?
Absolutely! Whether you have a small blog or a big website, these beginner-friendly how to SEO tips can help you grow your audience steadily.
Will AI replace search engines? That’s no longer a question; it’s the new reality.
For digital marketers everywhere, this shift is creating understandable anxiety and raising urgent questions:
What is Generative Engine Optimization (GEO)?
How is it different from SEO?
And how can our websites get traffic from AI?
Today, our team is sharing our playbook on this emerging discipline. We hope our insights can provide clarity and a path forward for you.
So, grab your coffee. Let’s dive in.
The GEO Playbook: How Your Website Can Actually Get Clicks from AI
In this section, we’re getting straight to the practical steps. (We’ll cover the underlying principles in Part Two).
When we talk about “AI,” we’re primarily focusing on two main players: Google’s AI Overviews and generative AI platforms like ChatGPT. The reason is simple: Google serves a global user base of over 5 billion, while platforms like ChatGPT have reached a staggering 800 million weekly users. The opportunity is immense.
Here is the tactical framework our team uses for Generative Engine Optimization (GEO).
Quality: Double Down on E-E-A-T
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) began as Google’s definition of high-quality content, but its principles are now universally essential. Generative AI models are being trained to prioritize reliable information to avoid errors and hallucinations. Content that clearly demonstrates your first-hand experience and professional authority isn’t just good for Google; it’s a foundational trust signal for all AI engines.
Format: Answer Questions Directly
AI thinks in questions and answers. Your content needs to do the same. When your article touches on a relevant question, don’t just allude to the answer—state it clearly and explicitly. Follow up with a concise explanation. This “answer-first” approach makes your content a prime candidate to be featured as a definitive source.
Layout: Structure for AI Comprehension
AI engines don’t “read” your content; they parse it. Make their job easy by using highly structured layouts.
FAQ Sections: Use Q&A pairs to explicitly address common queries.
Lists: Employ numbered (ordered) and bulleted (unordered) lists to break down information into logical, digestible chunks.
This formatting acts as a roadmap, helping the AI understand the hierarchy and relationship between different pieces of information on your page.
Authority: Cite and Be Cited
Authority is a two-way street. First, strengthen your own content by citing data, studies, and news from authoritative sources. Second, work to get your content recommended and linked to by other respected sites in your industry. Being mentioned by an established authority is one of the strongest signals to an AI that your content is trustworthy.
Content: Prioritize Facts, Data, and Examples
If you make a claim, back it up with verifiable facts and data. Whenever possible, include the source. AI models are increasingly tasked with providing factual information, and they will favor content that is rich with data points, statistics, and concrete examples over pages filled with vague opinions.
Differentiation: Offer a Unique Angle or Solution
The internet is flooded with repetitive content. AIs are designed to synthesize information and provide comprehensive answers, which means they value unique perspectives. Differentiate your content by offering a novel viewpoint, a proprietary solution, or a case study with original findings. This unique value is precisely what can make your content a go-to resource for AI-generated answers.
Technical: Use Structured Data to Speak the AI’s Language
Structured data (like Schema.org) is metadata you add to your site’s code to explicitly tell search engines what your content is about. Both GoogleBot and GPTBot (OpenAI’s web crawler) support and utilize this data. Implementing schema is like giving the AI a perfectly organized library card for your content, making it faster and easier to understand.
Accessibility: Ensure Your Site is Crawlable
This is fundamental, but crucial. To get traffic from any bot, you must first ensure it can access your pages. Regardless of how different crawlers interpret the robots.txt protocol, your primary goal is to make sure your valuable content is open and accessible for crawling.
Server Settings: Don’t Block AI Crawlers
Be mindful of your server configuration. Some hosting providers or VPS security plugins, in an effort to save bandwidth, may automatically block known AI crawlers. Regularly check your server logs and security settings to ensure you are not inadvertently turning away the very traffic you’re trying to attract.
Analytics: Track and Analyze Your AI Traffic
Start segmenting your traffic in Google Analytics. Create a channel or filter for referrals from sources like chatgpt.com, perplexity.ai, and others as they emerge. Observe how the behavior of this “AI traffic” differs from your traditional SEO traffic. Do they have a higher bounce rate? Do they view more pages? Analyzing this data will reveal invaluable insights into user intent and how AI is changing the way people discover content. You might be surprised by what you find.
The Great Traffic Shift: How AI Changes Everything
The fundamental change we’re seeing isn’t just a trend; it’s a complete rewiring of how people find information online. The following diagram illustrates this shift perfectly.
The image above breaks down the user journey for traditional search versus AI-powered search. Let’s look at the difference:
The Google Journey (The Hunt): You enter a query, scan a list of blue links, click on a webpage, read through the content to find your answer, and often click the “back” button to check another source. The work of finding the answer is on you.
The AI Journey (The Answer): You ask a question and receive a direct, synthesized answer. The AI does the work of searching, reading, and summarizing for you. The need to click through to another webpage is often eliminated entirely.
The takeaway here is clear and profound: When a user’s intent is purely informational—to find a fact, get a definition, or receive a quick summary—the AI-driven path is simply more efficient.
Over time, for these types of queries, it’s the path most users will naturally choose. This is the core reason why the flow of traffic is changing forever.
The New AI Traffic: Quality Over Quantity?
So, if direct clicks are decreasing, what does the new AI-driven traffic actually look like? The early data from across the industry is beginning to paint a consistent picture. Let’s look at what the experts are reporting.
In their one-year review of Google’s AI Overviews, the team at Brightedge presented a clear macro trend: the surge in new search activity sparked by AI is leading to more visibility overall. Their report found that total website impressions on Google increased by a massive 49%. However, this came with a trade-off: the average click-through rate (CTR) fell by 30%. This data confirms the fundamental shift: you’re being seen more, but clicked on less from the main search results page.
On August 6, 2025, Google shared its own perspective in a blog post on the impact of AI on search. The official narrative is that AI is encouraging users to make more complex queries, leading to more search activity overall. Google stated that traffic to websites has reportedly stabilized, but more importantly, the clicks that publishers are receiving are of a higher quality. The implication is that users who click through from an AI Overview have a more refined and specific intent.
This is where it gets interesting for businesses. In an analysis of their client data, Seer Interactive discovered that the real bottom-line impact is overwhelmingly positive. They found that visitors arriving from an AI referral converted at a rate 9 times higher than those from traditional Google organic search.
While the total volume of AI traffic is still smaller, its incredible conversion rate is attributed to much stronger user intent. By the time a user clicks on a source link from an AI-generated answer, they have already received a detailed summary, qualified their interest, and are now taking a high-intent action.
The ‘Why’ Behind GEO: A Shorter Path Still Needs a Great Destination
A quick disclaimer: The following insights are based on our team’s experience and interpretation of this rapidly changing field. We offer them as a guide for your own strategic thinking.
At its core, the fundamental human need hasn’t changed. People are still searching for the best answers. The shift from Google to AI is a technological evolution that makes the path to those answers shorter, but our mission as creators and marketers remains the same: to provide the best possible answer. That truth has never changed.
Here, we’ll break down the core principles that explain why the GEO tactics we discussed earlier are so effective.
Q: How does my content even appear in AI in the first place?
A: If you understand the logic of how a webpage appears in Google’s search results, you’re already 90% of the way there. AI, in its current form, is heavily reliant on web crawlers to discover and ingest information.
ChatGPT’s Crawler (GPTBot): You can read OpenAI’s official documentation on how their bot works and interacts with websites here.
A: Without a doubt. In fact, you should assume it’s essential. An AI crawler is still a crawler, and structured data (Schema) makes webpage content dramatically easier to parse and understand. Giving an AI clean, well-organized data is always a good thing.
Q: Why is the Q&A format so powerful?
A: If you look at the research paper “What Is ChatGPT Doing and Why Does It Work?“, you’ll see that a key step in training AI models is “fine-tuning.” This process involves using high-quality, human-curated Question-and-Answer pairs to teach the model how to respond accurately. This gives us a direct clue as to what AIs consider high-quality source material. If we want to provide the best “fuel” for these engines, we should format our content like their training data: clear questions followed by expert answers.
Q: Why are lists and bullet points so important?
A: Take a close look at the output from both ChatGPT and Google’s AI Overviews. You’ll notice they heavily favor ordered (numbered) and unordered (bulleted) lists to present information. Our understanding is that by mirroring this layout, we make our content more “AI-native,” allowing the models to comprehend and repurpose it more efficiently.
Q: Why the emphasis on data and examples?
A: Because data provides objectivity, and examples provide clarity. Data helps people grasp the scale and significance of a topic intuitively. Examples make abstract concepts tangible and easier to understand. For both humans and AI, this combination is incredibly powerful.
Q: Why is authority more critical than ever?
A: Compared to traditional search, AI has a greater need for real, authoritative answers to combat a single, notorious problem: hallucination. If you’ve used AI, you’ve heard the term. To avoid misleading users, platforms like Google and OpenAI are constantly reinforcing the idea that “AI can make mistakes” and that users should “double-check” the sources. By establishing your content as an authoritative source, you make it a safer and more reliable choice for the AI to cite.
Q: And finally, why must you have a unique perspective?
A: Because information and answers have a shelf life. Think about it: you might have once been an expert at navigating the sea of Google results to find the perfect answer. But now, anyone can simply ask ChatGPT a well-phrased question. In this new context, your years of traditional search experience have suddenly become less relevant.
A tough pill to swallow, right? Your unique analysis, original solutions, and first-hand experience are what will keep your content valuable when basic information becomes a commodity.
I’m truly happy to have been able to organize and share some of our team’s findings from the front lines of this new landscape. My hope is that this information helps relieve some of your anxiety around GEO and gives you a clear path forward.
If you found this content valuable, please consider liking and sharing it. Thank you once again. 🙏
Google does not automatically punish websites that use AI-generated content. I have learned that Google’s main goal is to serve high-quality, useful information to users. The search algorithm looks at how well a website meets these standards rather than focusing on how the content was created.
Here are some important points:
If you use AI to write your content, do not worry by itself.
Google mainly checks if the writing is clear and helpful.
Low-quality writing, whether from AI or human hands, can cause a Google penalty.
The algorithm works by:
Reviewing the overall quality of the page.
Checking for errors, redundancy, and misinformation.
Scanning for signs of repetitive or copied material.
By paying attention to these details, you can keep your content in line with Google’s guidelines.
Why Do Some Think There’s a Penalty?
Many people worry about a Google penalty because they are unsure about how AI content is treated. I have seen discussions online where some assume that any AI-generated content must be penalized. However, the truth is more nuanced.
People might think there is a penalty because:
Misunderstandings about the Google algorithm create fear.
Some AI tools might produce low-quality or original content that is not engaging.
There is a concern that websites using AI might not meet user expectations.
In reality:
Google focuses on quality and user experience.
Websites that use AI well continue to rank high.
It is not the use of AI itself, but poor-quality writing or misleading information that may trigger issues.
Many experts, including myself, agree that using AI as a helper to create content is fine as long as you review and improve the outputs.
How to Avoid Problems with AI Content
To avoid potential issues and steer clear of a Google penalty, I always recommend managing content quality. It is best to blend AI-generated ideas with your own insights, ensuring the content resonates with readers.
Some simple SEO tips and guidelines include:
Review and edit all AI-created content to remove errors.
Use short, simple sentences similar to how you speak.
Add personal touches like stories or opinions to make the article unique.
Create lists, headings, and bullet points to improve readability.
Recheck for plagiarism to avoid duplicate information.
Enhance user experience by ensuring readability and helpfulness.
Monitor your website ranking regularly to notice improvements or problems.
Apply the EEAT principles: show expertise, build trust, and deliver quality user experience.
By following these steps, you make sure your content meets Google’s standards and can avoid any unnecessary Google penalty.
FAQ
Does Google specifically target AI content?
No, Google targets low-quality writing. It does not automatically penalize AI-generated content if it is clear, helpful, and follows quality guidelines.
Will all my website posts get punished if I use AI?
Not at all. Google judges each article by its quality. If you review, edit, and improve the content, even AI-generated work can score well.
How can I tell if my AI content is good enough?
Check if the content answers readers’ questions and is easy to understand. Ask friends, and look at how long visitors stay on the page to gauge user experience.
Can AI content help improve my website ranking?
Yes, if it is high-quality and useful. AI can save time and boost website ranking when you add your voice and polish the content with SEO tips.
